Cookies, web analytics and social media services

Information that can identify you can be stored on your computer. Such information is referred to as a cookie. These text files stored on your hard drive allow us to recognize you as a registered customer and make it easier for you to use our website. You can examine and delete cookies stored on your computer and generally control the presence of cookies using the settings of your Internet browser.

Most browsers accept cookies as standard settings. You can, however, configure your browser in such a way that it rejects cookies or requires prior confirmation from you. If you do not accept cookies, you may not be able to make full use of all the functions of our website.

Third party cookies

Through advertising partners or advertising networks, we activate advertising messages on other websites. These advertising partners use so-called third-party cookies which are activated when you visit our website and which can only be removed by the respective advertising partners. These third-party cookies are used to measure results and for counting purposes within advertising campaigns conducted by us in conjunction with our advertising partners. In this context, no personal data is stored and only the recall of our pages is recorded, via an advertising campaign activated by the respective advertising partner. Third-party cookies are temporarily stored cookies that remain stored in your browser for a maximum of 540 days after the last recall, after which they automatically expire.

You can examine and delete cookies stored on your computer and generally control your relation to cookies via the settings of your Internet browser. You can receive more detailed information about this from the manufacturer or via the help function of your Internet browser. Please note that the functions of our website may be restricted or not accessible if you do not authorize cookies.


We want to show you only advertising messages that really interest you. For this reason, at our website we use the so-called “retargeting” technology, so that advertising is commensurate with your interests. When you visit our website, our retargeting partners store temporary cookies on your terminal via your Internet browser. These temporarily stored cookies enable our retargeting partners to recognize visitors to our website again under a pseudonym and to display only advertising messages for products which our visitors are likely to be interested in.

What data is collected?

Temporary cookies allow our retargeting partners to track and store the click path of our visitors under a pseudonym. In this context, only data relating to your use of our website is collected (e.g. number of page recalls, internal search requests, product page recalls, login status, recall of the order confirmation page). We do not pass on any personal data to these retargeting partners; retargeting partners do, however, collect information about the use of our website in order to provide their services. The retargeting partners may combine the information collected from you with data from other websites that you have visited and may use this data for their own purposes (e.g. to manage the advertising of their partner websites). If you have registered with the retargeting partner in question, the retargeting partner may identify you.

Using Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website will normally be transmitted to and stored by Google on servers in the United States. However, Google will first abbreviate your IP address within Member States of the European Union or other countries that are parties to the Agreement on the European Economic Area. Your full IP address will be transmitted to a Google server in the USA and shortened there only in exceptional cases. Google will use this information on behalf of the operator of this website for the purpose of analyzing your use of the website, compiling reports on the website activity for the website operator and providing them other services relating to the website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be linked to any other Google data.

You may refuse the storage of cookies by selecting the appropriate settings on your browser. You may also prevent Google from recording the data generated by cookies about your use of the website (including your IP address) and from the processing of this data by Google by downloading and installing the browser plugin available at the following link:

In addition, we use Google Analytics to analyze data from the DoubleClick cookie for statistical purposes. If you do not wish this to be done, you can deactivate this function through the preference manager for advertising messages. We also use Floodlight tags from Google DoubleClick to support online advertising and to analyze the use of our website. With these tags no personal data is transmitted to Google DoubleClick. Details on how your data is handled by DoubleClick, the use of cookies in this context, as well as the possible deactivation of cookies can be found in DoubleClick’s data protection policy at:

Tracking conversions with Facebook’s “visitor behavior pixels”

We use the “visitor behavior pixel” of Facebook Inc., 1601 S. on our website. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure the effectiveness of online marketing measures. With your help, we can track user behavior after they have viewed a Facebook ad and/or clicked on it and subsequently placed an order. In this way, we can measure the effectiveness of Facebook advertisements for statistical and market research purposes. The data collected in this way is anonymous for us, in the sense that we cannot see the personal data of individual users or link it to a user together with other information.

However, this data is stored and processed by Facebook. In this way, Facebook can track the behavior of users who have clicked on an advertisement in the Facebook member area and have been directed to our website. By using cookies, i.e. text files that are stored on your computer, Facebook can ultimately recognize this user in the Facebook member area and optimize the efficiency of advertising messages, e.g. by offering messages aimed at target groups in accordance with the Facebook data usage policy. This only applies to users who have a Facebook account and are registered in the Facebook member area. Users who are not members of Facebook are not affected by this data treatment.

You can object to such data processing at the following link:

Web analysis services and social plugins

Our website uses the services of providers, in particular Google Analytics, a web analysis service of Google Inc. USA, as well as the “like” social plugins of Facebook Inc. USA (hereinafter referred to as “providers”). These services collect information and may use so-called “cookies”, i.e. text files that are stored on your computer and allow an analysis of your use of our website. By using social plugins, buttons from the respective provider (e.g. the Facebook “Like” button) are displayed or content from the provider in question is integrated into the website. If you call up a website that uses such a social plugin, your browser creates a link to the respective provider. The content of the social plugin is transmitted to your browser by the provider concerned and integrated by this provider into the website in question. The information generated by your use (including your IP address) is transmitted to the servers of these providers, either in Switzerland or abroad, where it is stored and processed and may be linked to your account with these providers. We have no control over the processing of data by third party providers. We therefore recommend that you check the respective data protection policies of these third-party providers. The data protection policy of Facebook can be found here.

Providers may use this information to analyze your use of our website, to compile reports on website activities for the website operators, to place display ads (banner ads) and to provide further services related to the use of the website and the Internet. Providers will also pass this information on to third parties both in Switzerland and abroad if necessary. You acknowledge and agree that there may be no adequate legal data protection abroad. By using this website, you state that you accept the use of cookies and similar technologies.